Low End is a small promotion company specialising in Wellington’s bass music scene. I created the brand identity, including a logo derived from the “W” glyph of Buro Destruct’s BDR Mono typeface, reworked into an arrow symbol representing low frequencies in bass music and the underground culture surrounding it.

Alongside the identity, I designed event posters and motion graphics that extended the visual language across digital platforms, capturing the intensity of the events and connecting directly with the local music community.