Common Thread was a collaborative project developed as part of a university paper, bringing together a group of students with different creative expertise. The brief challenged us to create a mock business and present it as if it were ready for real-world application.

Our team developed Common Thread, a concept designed to transform networking at large-scale events and expos. The app connected attendees through shared interests while dedicated hub spaces provided places to meet in person, blending digital and physical experiences.

My role focused on design and communication, helping to shape how the concept was presented visually and strategically. This project was a great exercise in combining creativity with business thinking, and in working as part of a multidisciplinary team to bring an idea to life.